the main difference between MMS and television is that MMS allows companies to be much more focused in reaching out to consumers. It is now being offered as a viable through-the-line alternative channel of advertising.

"MMS really gives power to both the sender and receiver. Advertisers can deliver a content rich message including video, sounds, pictures and text to specific consumers, while the consumer has the choice of whether to accept or reject an incoming MMS and is also able to unsubscribe from the service at any time,"